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Showing posts from May, 2012

Awesome BTL campaigns and Brand Activations!

Okay, so with great power comes great responsibility. Uncle Ben clearly never worked in an ad agency. Even with the chindi powers of an account planner, there comes the responsibility of coming up with the wildest strategy ideas that the brand can accomodate. This brought me to an oft-used old school marketing technique that's been making a comeback in recent times - BTL, urf Below The Line.
See, there were these two sisters A and B. They were strippers at a club. A was the sleazy but slightly less beautiful one while B was extremely hot yet of a nicer nature. Owing to their personalities, their performances were far far different from each other. A always took centrestage, twisted the pole, held the entire crowd's attention. B on the other hand, was the lap dancer, keeping herself to private performances. Since A was right on the stage, she got a lot of tips from the entire crowd, but she could never tell how much she'd get, but it pleased everyone, so it pleased her as …

Being Bengali! (And the goodness of food!)

I was born and brought up in Mumbai, the most cosmopolitan, metropolitan (and many more litans) city in this country. There's no one single language or religion or race or caste that forms too large a majority here. It's a melting pot, an amalgamation of a brilliant array of socio-cultural people living in harmony (and occasional disharmony) with each other. When I was growing up, I was this typical "Bong boy" - Oily side-parted hair, spectacles on the nose, a slight pot-belly and an inherent love for maach-bhaat (Fish and rice). Somewhere while going from a four-foot something to a six-foot something (stop sniggering will you!) I kind of lost touch with my inner bangali babu. It's only in recent years that I rediscovered the bengali inside me and come to terms with the fact that there's no escaping it. Like all self-respecting Bongs, I love an intellectual conversation over coffee, endearingly called as adda by the Kolkata kakushona across the street. I hav…