Skip to main content

The Facebook Addiction? Not anymore!

Facebook.

You've heard of it, you know of it, you've used it and lets face it, you're addicted.

You wake up in the morning and check your status message that says "is going to bed". "Well, I'm up.." you think and that's exactly what goes up as your new status. At work, you're constantly Finishing Jobs and Fighting other mobs on Mafia Wars. An occasional comment on someone's wall, or a birthday wish is just routine. Back home, online again, checking who's sent you a friend's request, what groups to join, what cause to support although you know you're never going to do anything practical towards it.

I repeat, face it, you're addicted.

And why not? Internet social networking was the latest buzz few years back, and today it's literally booming, with it being the simplest tool to stay connected with the hundreds of people we meet and who would most probably be forgotten by the time the earth turned a full circle. It has allowed us to build strong yet volatile bonds with our acquaintances in a virtual world where everyone's close to everyone else and we have all the time in the world since the whole point of having a "wall" or a scrapbook is for others to leave messages for you to reply at your leisure. This ease of communication and lightened burden of expectations to reply promptly has made Online Social Networking an integral part of our cyber-persona as well as, today, our physical self. We simply cannot resist it.

Why? you may ask. Well, to know that we have to dig deeper into the history and mystery of Internet social networking and for that we shall be taking the help of our friendly internet drug, Facebook.

Quoted from the ever-helpful Wikipedia:

"Mark Zuckerberg founded Facebook with fellow computer science major students and his roommates Dustin Moskovitz and Chris Hughes while he was a student at Harvard University. Website membership was initially limited to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It later expanded further to include any university student, then high school students, and, finally, to anyone aged 13 and over."

It's pretty evident that the popularity of Facebook grew not by online or advertising media but by Word of Mouth Marketing.
"Oh you know, I've joined facebook, and it's so much better than orkut! You should try it too!"
That's exactly how I came to sign up with facebook and back then it didn't disappoint at all. Today, Facebook boasts of more than 175 million users online. And the fact is, this user base can be built up by any random social networking site too. But the user-loyalty that was built by facebook was phenomenal. People shifted from Orkut to Facebook practically overnight and stuck to it. That doesn't, by any means, mean that they stopped using Orkut. Oh no, not at all. Man's need to stay connected surpasses that completely. Even as students, actually, I should say, MAINLY as students, we have friends actually categorized as "Orkut Friends", "Myspace friends", "Facebook friends" et cet ra.

Facebook is a user-based, user-supported site. And it's popularity grew by leaps and bounds during the nascent stages and initial years because of the one thing that appeals completely to me and millions of other similar users that is: simplicity. Yes, simplicity was the core selling point that built up the popularity of Facebook. It was hassle-free registration, clean profile-page, no application clutter, the works. Something that it shares with another uber-friendly and intuitive site group - Google. Google, since it's lauch, boasted of an intuitive clean working system, something it has managed to uphold over the years and for which it earns accolades for each application it launches. For them it was and always has been "Less is good" and that's something facebook grew on as well.

Then Facebook started to really "grow", and they changed the profile displays, added applications, modified layouts and all in all, royally messed up all that they had built their site upon. As this site started gaining popularity, the market started encroaching upon user space. Advertisments galore generates income for Facebook inc. so they were glad to oblige(obviously!) In this epic transaction, we users started losing out.

This site has completely revamped it's look 4 times with each time getting worse! More and more content is making our lives miserable! Who wants to know every single quiz a friend has taken! Too many feeds make for information OVERLOAD! The latest Facebook layout mod clearly shows that. In a survey conducted by the company itself, just over 5% of the nearly 800,000 respondentssaid they liked the new layout
(don't know what they were thinking when they liked it! Frankly, don't care. We're winning! Woohoo!!)

The simple clean look of facebook which essentally was it's sex appeal, has completely disappeared. So, with feeds and applications and what not cluttering up our space, what we're looking at is just another social network, nothing special. The addiction that drew us to this wonderful social network is slowly waning, and that too without rehab treatment. I'm hoping to goodness they overhaul this layout too, and revert back to something that even remotely resembles the old look.

Are you listening Mark? GET A DESIGNER!!

Comments

Aditi ''Jiggs'' said…
exactly my point
who passed the design
who did the market research
who took the customer feedback
has it impacted the ad revenues
biggest blunder fb has done!

well one thing a new site with more appeal can crop up right now n the addicts will rush to it lolzz
u design one :P
Dewdrop said…
Dude, I agree... FB was way cluttered compared to orkut, when I first came to sign in but now, its just got unbearable... and yet, the addiction continues...

Waise, nice to see a non-creative, rational (by which I mean not a anime / fantasy) post from U!!! Though I love the fantasy ones hajaar times more!
Shaunak said…
@ Aditi

Not really. Even with so many social networking sites - ibibo, bigadda, hungama(long back), and others popping up now and again, nothing has captured its audience as fast as facebook. Addicts stick to something for a reason. You don't see a ciggie-smoker jumping to hookahs just coz public smoking is banned.
Good idea. I'll design one and send it to them after my exams.

@Dewdrop
FB was initially pretty bearable as compared to Orkut, even with Orkut's simplified interface thanks to Google's revamp once it was bought over. Social addicts are now and forever! :D
Amrita~Ams said…
heheh..addiction...yeah correct..
even thou they changed the looked..
addiction is the same..btw..orkut ghar ka lagta hai :P :P...
Mads said…
hey...this is mads from the joint blog shit for tat...as i had promised in my last post, that there will be an award for the best english language rapist award...guess wat? ur the best rapist :D
come n collect ur award on www.shitfortat.blogspot.com

:D congrats!

Popular posts from this blog

Awesome BTL campaigns and Brand Activations!

Okay, so with great power comes great responsibility. Uncle Ben clearly never worked in an ad agency. Even with the chindi powers of an account planner, there comes the responsibility of coming up with the wildest strategy ideas that the brand can accomodate. This brought me to an oft-used old school marketing technique that's been making a comeback in recent times - BTL, urf Below The Line.
See, there were these two sisters A and B. They were strippers at a club. A was the sleazy but slightly less beautiful one while B was extremely hot yet of a nicer nature. Owing to their personalities, their performances were far far different from each other. A always took centrestage, twisted the pole, held the entire crowd's attention. B on the other hand, was the lap dancer, keeping herself to private performances. Since A was right on the stage, she got a lot of tips from the entire crowd, but she could never tell how much she'd get, but it pleased everyone, so it pleased her as …

Classroom Shayaris!

Been a long time! MICA's a blast and there's a lot to do. But in the midst of it all, classroom capers are commonplace. So, presenting a few of what I like to call Classroom Shayaris, courtesy yours truly being bored to death from four hours of sleep and a droning professor:


Tere pyaar ne kar diya pagal,
Tere pyaar ne kar diya pagal,
Shareholder's equity is called share capital!
Wah wah wah!
-----------------------------------------------------------------------------------

Dum maaro dum, mit jaaye gum,
Dum maaro dum, mit jaaye gum,
A share's issue price can be at a premium!

(I think this deserves an applause :P )

-----------------------------------------------------------------------------------

Dikhne mein toh tu lagti hai badi sweet,
Dikhne mein toh tu lagti hai badi sweet,
Liabilities and assets come in Balance Sheet!

(sadly jis ladki ko yeh shayari maari, she ran away disgusted. I haven't been able to figure out why :| )

---------------------------------------…

Birthday post and BACK TO BLOGGING!!

(Left to right: Abhishek, Jahnvi, Yours truly, Karen, Zubair, Neeraj, Alisha)
(ASS YOU'RE MISSING!!)


Gosh! It's been almost a month, and what a month it's been. Pressure, studies, CAT...crazy stuff. But all that comes later. Coz today was my birthday.

People say you find your true friends in the direst and most trying of situations. Situations that test your bond. That test your trust. That's of course true. But in no way is that the only way to know who your true friends are. Because, today, I realized what friendship is all about. It's not about all that mushy stuff, being there all the while, doing things for you....that's all valid, yes, but it rarely happens in day to day life doesn't it? A friend is someone whom you care about, someone you can be yourself and more with, and they won't judge you either way, because they know you in and out.

I used to think a 21st birthday is all about spending time partying, drinking, celebrating your step into the &q…