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Kindness makes the world go round!

And in all that ranting and sentimental writing, this came up and cheered me the hell up!



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Awesome BTL campaigns and Brand Activations!

Okay, so with great power comes great responsibility. Uncle Ben clearly never worked in an ad agency. Even with the chindi powers of an account planner, there comes the responsibility of coming up with the wildest strategy ideas that the brand can accomodate. This brought me to an oft-used old school marketing technique that's been making a comeback in recent times - BTL, urf Below The Line.
See, there were these two sisters A and B. They were strippers at a club. A was the sleazy but slightly less beautiful one while B was extremely hot yet of a nicer nature. Owing to their personalities, their performances were far far different from each other. A always took centrestage, twisted the pole, held the entire crowd's attention. B on the other hand, was the lap dancer, keeping herself to private performances. Since A was right on the stage, she got a lot of tips from the entire crowd, but she could never tell how much she'd get, but it pleased everyone, so it pleased her as …

Mistakes

Mistakes, one too many, that’s what it takes
For a belief to transform, a cynic it makes
Sitting at your corner, sipping on a cup half empty,
Remembering the days gone by, a lost lifetime of self-pity.

No sleep, no peace, no arm to lean on
Never a moment spent without regret,
The cup reads Coffee, it reeks of rum
They told us time and again, never drink to forget.

Time goes by, the world goes on,
And here you sit, a figure forlorn,
A merry giggle lifts your brow at last,
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Classroom Shayaris!

Been a long time! MICA's a blast and there's a lot to do. But in the midst of it all, classroom capers are commonplace. So, presenting a few of what I like to call Classroom Shayaris, courtesy yours truly being bored to death from four hours of sleep and a droning professor:


Tere pyaar ne kar diya pagal,
Tere pyaar ne kar diya pagal,
Shareholder's equity is called share capital!
Wah wah wah!
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Dum maaro dum, mit jaaye gum,
Dum maaro dum, mit jaaye gum,
A share's issue price can be at a premium!

(I think this deserves an applause :P )

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Dikhne mein toh tu lagti hai badi sweet,
Dikhne mein toh tu lagti hai badi sweet,
Liabilities and assets come in Balance Sheet!

(sadly jis ladki ko yeh shayari maari, she ran away disgusted. I haven't been able to figure out why :| )

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